Grow Bermuda Tourism with Golf  Loving Tourist

By Kim Swan, J.P. Teaching Professional

Golf has been identified as an important amenity for the effective promotion of Bermuda’s tourism product – there is no secret that we require a greater influx of tourist – with golf tee times available to sell there is a real opportunity for us to promote our golf product overseas.

As Bermuda’s #1 public golf course, Port Royal Golf Course offers a worthy challenge to the accomplished golfer and a picturesque fair golf experience to the recreational golfer – our patrons enjoy an unparalleled  public golf experience that one can herald globally.

The month of March is the heart of the golf season both in Bermuda and internationally – this is reinforced with the lead up to the Masters Tournament in Augusta, Georgia. Many around the world make the pilgrimage to Augusta National to witness the majesty envisioned by the late and great Bobby Jones. Jones’ made his mark as the most dominant player of his era – a record in the majors that transcended many decades to be compared against the accomplishments of Jack Nicklaus and Tiger Woods. But it was the vision of a golf tournament for the world’s best pros and amateurs at a course he built that has become a lasting testament to his legacy. The Masters has become synonymous with spring, the thought warms the spirit as we tire of the  winter weather – with March we begin preparation for Easter holiday and local golf championship in Bermuda that encourages golfers to our shores

With the PGA Grand Slam of Golf now a fond memory‎ we need to look forward with a vision that encourages growth within the game of golf in our island and among those who are planning to come to our island.

The present day challenge within the golf industry is to grow the game. It is important to appreciate that playing the game of golf as a sport which is the foundation that the golf industry is built. Many important decisions are made on the golf course, hence, there is a motivation for young aspiring business executives to learn the game.

The challenge for us in the industry is to find ways to make golf  exciting for potential golfers. Few would argue that once the golf bug bites it is infectious – causing persons to seek out how to hit shots – the love of the game is fostered.

We invite you to Port Royal Golf Course, come learn to golf with us and enjoy golfing at one of the best public golf courses in the world.