May 2015 saw Bremont announce a partnership with the America’s Cup Event Authority and ORACLE TEAM USA to be the Official Timing Partner of the 35th America’s Cup and ORACLE TEAM USA. As the first official British timing partner to the America’s Cup since 1851, Bremont has embarked on a very exciting project to produce a special edition series of timepieces to celebrate its involvement. Giles English, Bremont Co-Founder; “Bremont is incredibly proud to be involved in such a historical event, not least of all to be the only watch company allowed to build a watch associated with the 35th America’s Cup and ORACLE TEAM USA. The America’s Cup is possibly the only team extreme sport out there; these boats are built using pioneering technology which makes the race more exhilarating to watch with each Cup. We’re excited to see these new watches be put through their paces on the water, they will certainly be Tested Beyond Endurance.”
The build-up to the 35th America’s Cup is well underway and ORACLE TEAM USA have relocated to Bermuda to test and sail on the waters that will host the adrenaline-fuelled event in 2017. With Australian skipper Jimmy Spithill at the helm, the team will be looking to secure their third consecutive win. Jimmy became the youngest ever skipper to win the Cup with ORACLE TEAM USA in 2010, and oversaw their remarkable 2013 victory, thrilling audiences with one of the greatest comebacks in sporting history.
After visiting Bremont’s Mayfair boutique in London Jimmy said that the watch company’s enthusiasm for being Official Timing Partner to ORACLE TEAM USA was clear: “They understand a lot of our componentry, what makes a boat go fast, and all the aviation similarities like lift and drag. So they’ll be thinking how can we help these guys, as if they were helping a pilot, what can we do to help him make better decisions and have an edge over the others. Thanks to their background and their interests, I really see it being a strong relationship.”
Watch the Bremont America’s Cup Collection video and find out more at: