Hacker’s Cup spreads word of mouth

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An autumn golfing tournament pitting celebrities against journalists is now spreading “Bermuda stories” on the world’s media.

According to the Bermuda Tourism Authority (BTA), the Island’s fifth Hacker’s Cup in October has brought good press beyond our shores.

In this year’s Hacker’s Cup, celebrities and journalists from Britain played journalists as well as sailors from Team Oracle USA.

It included Robert Pugh of “Game of Thrones” fame, English Premier League legend Darren Anderton, and tennis great and former Wimbledon champion Peter Fleming.

Golf writer Clive Agran included video content in this year’s coverage, which is playing on social media — and is soon to appear on the in-flight programming of airlines including Air Berlin, Air France and Emirates.

“Having journalists and celebrities test drive our golf courses and then offer their testimonials is an effective way to promote our golf product,” said Bill Hanbury, the BTA’s chief executive officer.

“This kind of editorial content drives the decision making of travellers, so naturally we’re very pleased with the coverage thus far and we’re excited that there is more to come.”

From Team Oracle USA, Jimmy Spithill, Rome Kirby and Tom Slingsby were among the America’s Cup defenders.

Also taking part was Ann Liquori from the National Public Radio affiliate WPPB, who conducted her “Sports Innerview” broadcast from the Island.

She interviewed Malcolm Gosling, Jr, Mike Winfield and Andrew Brooks, among other guests.

Golf Week, Hawk & Rude and The Golf Paper have also run content on the 2015 Hacker’s Cup. Tempus, NY Post and Women & Golf are expected to publish material in the future.

This article appeared in The Royal Gazette on December 23, 2015.

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Hacker’s Cup spreads word of mouth